Client Checklist for Conveying Design Requirements to Your Graphic Designer

1. Project Overview

• Purpose: Describe the primary goal of the design (e.g., website, logo, brochure).
• Target Audience: Define who the design is intended to reach.
• Key Message: Outline the main message or feeling you want to convey. For instance, for an e-commerce store, the message could be “We offer unique, high-quality products,” with a feeling of trust and exclusivity. For a travel agency it might be, “Explore exotic destinations,” evoking excitement and adventure.

2. Brand Information

• Brand Identity: Share your brand’s mission, values, and personality.
• Color Palette: Provide specific brand colors or a general color scheme.
• Typography: Specify any preferred fonts or typefaces.
• Logos and Imagery: Supply your logo in high resolution and any imagery or icons that must be included.

3. Design Preferences

• Style and Tone: Indicate whether you prefer a modern, classic, playful, or professional look.
• Examples of Inspiration: Provide links or images of designs you like and explain what you like about them.
• Competitor Analysis: Share examples of competitor designs and what sets your brand apart.

4. Content and Elements

• Text Content: Provide all necessary text. This can be a rough draft for me to reword and expand on, or the completed text.
• Visual Elements: List any specific images, graphics, or icons to be included.

5. Budget and Timeline

• Budget: Provide an estimate of your budget for the project. No one likes surprises—let’s keep it transparent.
• Deadline: Specify the deadline and any key milestones or interim review dates.

6. Feedback and Revisions

• Feedback Process: Clarify how feedback will be given and who will provide it.
• Revision Limits: Agree on the number of revision rounds included in the project scope.

By providing comprehensive information using this checklist, you can ensure that your graphic designer has a clear understanding of your needs and can deliver a design that aligns perfectly with your vision.